The gap
Complex questions without a connected planning framework
Consumers need help understanding how coverage, costs, timing, and professional advice fit together.
About the CHCA designation
A healthcare-planning standardbuilt around trust.
CHCA prepares experienced professionals to bring greater knowledge, judgment, and clarity to the healthcare decisions clients face across retirement and life transitions.
- Specialized education
- Required assessment
- Annual active status
The CHCA mission
Elevate the profession. Put consumers first. Always.
Advance specialized education, ethical responsibility, and ongoing professional development so consumers can receive clearer, more personalized healthcare-planning guidance.
Why CHCA exists
Healthcare decisions have outgrown the product conversation.
Coverage choices now connect with retirement timing, household income, employer benefits, prescriptions, family support, and long-term financial plans. Yet these topics are often learned and discussed in separate professional silos.
CHCA was created to give experienced professionals a shared healthcare-planning foundation for connecting those decisions with greater clarity and responsibility.
See how the designation supports professionalsThe response
Structured preparation for clearer professional guidance
CHCA connects specialized education, ethical responsibility, assessment, and ongoing development.
The intended resultMore useful
conversations - not automatic answers, guaranteed outcomes, or a replacement for
professional scope.
The designation framework
Four standards make active status understandable.
The designation represents a defined experience requirement, structured education, a final assessment, and ongoing annual renewal.
-
Experience
Relevant professional foundation
Candidates begin with at least two years of relevant experience in a qualifying professional field.
-
Education
Structured healthcare-planning curriculum
The online, self-paced program connects healthcare knowledge, planning context, ethics, and client communication.
-
Assessment
Demonstrated program completion
Candidates must earn an 85% passing score on the final CHCA assessment.
-
Active status
Ongoing annual enrollment renewal
Annual enrollment renewal maintains active status and continued use of the CHCA designation.
What the education develops
Knowledge. Judgment. Confidence.
CHCA is designed to help experienced professionals connect healthcare-planning knowledge with clearer client communication and more responsible coordination.
Knowledge
Build healthcare-planning fluency across coverage, costs, timing, benefits, and major life transitions.
Judgment
Apply a structured framework, recognize important tradeoffs, and identify when another professional should be involved.
Confidence
Communicate complex information more clearly while respecting client choice and professional boundaries.
Four pillars
How the mission becomes professional practice.
The designation is built around values that shape how knowledge is applied - not simply what a professional knows.
-
Education
Preparation grounded in specialized healthcare-planning knowledge and practical application.
-
Integrity
Clear communication, ethical responsibility, and respect for the client's interests.
-
Professionalism
Scope awareness, appropriate coordination, and accountability in every planning conversation.
-
Trust
Confidence designed to be earned through preparation, clarity, and continued professional standing.
A transparent professional standard
Understand what the designation communicates.
CHCA reflects education, assessment, and active status. It does not expand a professional's legal scope or replace independent due diligence.
What CHCA signals
Specialized preparation and active designation status
- Completion of specialized healthcare-planning education
- An 85% passing score on the final CHCA assessment
- Active status maintained through annual enrollment renewal
- A commitment to consumer-first professional practice
What CHCA does not replace
Licensing, compliance, and individual responsibility
- A professional license required by law or regulation
- Independent verification of every service a professional offers
- A background check or guarantee of individual performance
- Medical, legal, or tax advice outside the professional's scope
Commitment beyond graduation
The standard continues after program completion.
Active status, ongoing resources, and individual professional responsibility keep the designation connected to continued development rather than a one-time course.
-
Maintain active status
Annual enrollment renewal supports continued use of the designation and ongoing professional standing.
-
Continue developing
Program updates, graduate resources, and support help professionals stay engaged after completion.
-
Remain accountable
Each professional remains responsible for applicable licenses, compliance duties, disclosures, and scope.
Does CHCA align with your practice?
Build specialized preparation around the healthcare decisions your clients already face.
Review the standard, understand the requirements, and begin enrollment when you are ready.